Work History
I have been exposed to a wide variety of industries over the length of my career so far, and every single one of them has helped me learn and grow into the person I am today. From gemstones, to mobile phones, to corporate real-estate, to SaaS I have used every opportunity to compound my skills to ensure that my next big adventure is my best one yet! I'll never stop learning no matter what you throw at me. I am passionate about eCommerce, Strategy, and UI/UX execution; when those elements support each other the good is separated from the great.
MOZ (May 2018-Current)
UX Manager
Responsible for leading the charge on growth and strategy within the product as it relates to usability and retention, and defining standards of design that will enable an evolution of our product. I also collaborate with a multidisciplinary design team to ensure brand alignment. I am responsible for identifying innovative ways to understand issues, behaviors, motivations, and needs of our cross-functional teams as they enhance the product. The team and I work within cross functional teams focused on solving real customer problems, providing vital input based on the best UX practices, and research they conduct. I strive to set an example to my team and others, on how to collaborate with other groups, and how to leverage insights to make meaningful improvements to our product and experiences and solve customer problems. As a strategic thinker, I help move the organization closer to a product suite that enables greater accessibility through amazing experiences and interactions.
Directly managed a team of 8 UX/UI/Visual designers
Created and implemented a work ingestion processes that allowed the team to work on 20% more tickets month over month and saw a lift in 30% more project capacity
Completed UX maturity assessment within the team and the company to craft a long-term plan for growth as a UX practice (Neilson Norman Group Assessment Framework)
Developed a comprehensive role details matrix for IC mapping performance and progression across 5 design disciplines.
Functioning creative director for 2 large-scale conference events (2,000+ attendees) and 6 SaaS product feature launches in 1 year.
Created a plan to understand customer churn in the SaaS platform via cancellation survey engagement analysis and research. Via UX improvements churn was reduced by 1% in the first 3 months
Created and supported a 3-year strategic product vision with rolling improvements to target 1.) Customer churn 2.) perceived value 3.) product/workflow stickiness
MXPDESIGNS (JULY 2017-May 2018)
Owner | Principal UX Strategist/Designer
MXPdesigns is an experience-driven boutique design agency that helps organizations navigate complex digital transformations. We provide clarity to better understand the needs of customers and users, and reveal the disconnects in the current customer experience. Working with brands like Acer, Target, and Hella Cocktail we create a customized web experience crafted especially to meet the needs faced by these brands in reaching their next-level digital engagement.
Advocated for integrated consistent UI across the back-end portal as well as the consumer facing website.
Created user-centric designs, while understanding the balance of functional & business requirements, technical restraints, and project timelines.
Managed project documentation for the executive staff for weekly status meetings.
Created compelling graphics to support campaigns on the consumer website.
Built, managed, and sustained teams to support the digital efforts for the websites projects as required for each project.
TCT Communications Inc. (Blackberry / Alcatel / TCL) (April 2016-JULY 2017)
Director of eCommerce and Design
TCT is an international mobile technology company that umbrella’s 3 brands who independently design, develop and market a globally growing range of mobile and internet devices. For over 20 years, the TCT brands have brought consistent innovation and quality in mobile telephony. Currently, one of the fastest growing mobile phone manufacturers in the world.
TCT
Was recruited to build and lead the direct to consumer (B2C/D2C) eCommerce and digital marketing strategies for North America, North Asia, and Latin America. (US, Puerto Rico, Canada, Mexico, Brazil, Argentina, Japan, South Korea, Vietnam, and U.S. territories).
Built a high-performing technical team and designed an aggressive eCommerce strategy, leading the technology set-up, UI/UX design, reverse logistics and customer support.
Grew the team from 2 to 15 full-time employees in eCommerce, and assisted with managing and expanding the IT/Sys Admin team from 1 to 4 FTE.
Managed the eCommerce teams in China, France, and UAE as they rolled out their regional solutions.
Managed 17 vendors, 8 contractors in India, and 3 external design agencies.
Managed the website development and launch of new business acquisitions.
Responsible for $10m operation budget.
Alcatel/TCL
Launched an eCommerce platform in 4 months, growing revenue to $1.6 million and site visits to 1 million in just 6 weeks. Growth has been steady week-over-week, and reduced fraud to 0.001% from 4%.
Managed creative direction for all eCommerce related assets. Including set direction, model cast, site procurement, post-processing management, and production.
Played a key role in the design process as the newly positioned brand site was launched, even rolling up my sleeves and cranking out some prototypes.
Oversaw the successful launch of over 45 products in 6 months to the eCommerce website.
Indirectly managed teams in India, China, Canada, Mexico, and France.
Relaunched the Alcatel site with a brand re-fresh as well as a total back-end and logistics overhaul. This created $500K per quarter savings as I identified and acted on efficiencies in platforms and technologies decisions.
Blackberry
Debuted 3 new Blackberry devices in the US and Canada after a 7 year product hiatus.
Positioned the brand’s marketing strategy for national(US/CA) roll out within the open market as well as carrier exclusives (Verizon, ATT, TMobile, etc).
Managed teams in Canada and US to coordinate a unified voice for the brand revival.
Created the digital voice and direction for the eCommerce websites for the Blackberry flagship device.
Launched and Managed Blackberry digital strategy in the US and Canada.
ISPOT.TV (July 2015-January 2016)
Sr. Visual Designer
At iSpot.tv, we have a product that is changing how brands, agencies, and networks measure and assess the impact of TV advertising campaigns. Our software uses proprietary audio and video analysis to monitor and extract TV commercials, movie trailers and other promotional content from TV. At the same time, our software analyzes consumer interactions with TV ads on the digital screen across search, video and social.
Advocated for an integrated consistent UI across the back-end portal as well as the consumer facing website.
Created user-centric designs, while understanding the balance of functional & business requirements, technical restraints, and project timelines.
Managed project documentation for the executive staff for their weekly status meetings.
Created compelling graphics to support campaigns on the consumer website.
explore consulting (September 2013-July 2015)
Web Consultant / Project Manager
Working as a web designer and developer at Explore Consulting I worked very closely with a diverse set of clients to create Amazon Webstore websites that meet their specific eCommerce needs.
Functioning as a consultant, the project work entails everything from project management, to visual design, to user experience design, to web implementation, and everything in between.
Meeting/liaising with clients to discuss requirements and/or project progress.
Creating web site high-fidelity visual comps that capture the project requirements and industry best practices.
Demonstrating understanding for receiving feedback about draft sites and applying necessary changes to meet client's specific needs.
Keeping up-to-date with technological and software developments relevant to the industry climate.
Developing skills and expertise in appropriate software/programming languages including HTML, CSS, Javascript and others.
Producing final web sites that are user-friendly, effective, and appealing.
Working as part of a multi-disciplinary team with SEO professionals, marketing professionals, executive staff, and off-site development teams.
blue nile (march 2013-september 2013)
Contract- Design Cordinator / Web Designer
Designed high-fidelity visual comps, created assets, and managed the design work-flow for the launch of a new responsive website. Maintained a keen eye for detail and a high level of organization I lead the transition of the design comps into red-lines for design-to-development continuity. Independently created a comprehensive and interactive style guide to be used by project managers, developers, designers, and QA engineers for maintaining the highest level of brand integrity and style accuracy.
Older Work Experience
Colliers International | March 2012 - June 2012
Working with marketing to make US Marketing collateral pieces.
Soleo Communications | May 2011- October 2011
Created supplemental marketing collateral to aid with new lead outreach both on and off line.
R.I.T | September 2007 - February 2011
Designing Institute poster, flyers, and other printed materials. Also working with Xerox Docucolor 7000, and Xerox Nuvera 2010.
Managing workflow, and customer output.